Built by drivers.
Coached by a pro.
RaceLineApp.ai is a UK company building live coaching for track day drivers. We're track day drivers ourselves, and we're building the tool we wanted for our own days on track.
Coaching for
every track day.
The quickest way to improve on track is a professional coach in the passenger seat. Most drivers only get one occasionally, because a good coach costs upwards of £500 a day.
Existing tools predict lap times and capture everything that happens on track. None of them can tell you what to do in the moment - by the time you analyse it, the lap is already gone.
We're building RaceLineApp.ai to close that gap. It coaches you through every corner while you drive, in the words a coach would use, so you get the benefit of coaching on every track day and not only the ones where you've booked an instructor.
Who we are
Jonathan Ward
Jonathan is a regular track day driver, ARDS qualified and a Motorsport UK National B licensed driver. He has nearly 25 years of experience in digital technology, and volunteers with Mission Motorsport. He started RaceLineApp.ai because nothing improved his own driving more than a professional coach next to him, and he wanted that on every track day.
Mark White
Mark is the 2025 Armed Forces Race Challenge Champion and a Grade A licensed ARDS instructor at Thruxton Motorsport Centre. He validates the entire coaching engine, cues included, and signs off every circuit. He is Head of Operations & Motorsport at Mission Motorsport and an Armed Forces veteran of the British Army.
What happens next
Building and testing
The coaching engine and app are in development and testing on track, with every cue validated by Mark.
Testing at scale
A closed beta day at Silverstone GP with 50 drivers. Register your interest.
Public launch
Feedback from the beta shapes the product before it goes to public launch on iOS and Android.
RaceLine Enterprises Ltd, trading as RaceLineApp.ai. Registered in England and Wales, Company No. 17248540. Registered office: 66 Paul Street, London EC2A 4NA.
Drive Silverstone
with us first.
We're already testing on track. Now we test at scale: 50 drivers, one circuit, one day. Your feedback shapes the product before it goes to public launch.
Beta places are limited.