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For interviews, images or more information, email hello@racelineapp.ai.

About RaceLineApp.ai

RaceLineApp.ai is a UK company building live AI coaching for track day drivers. It coaches drivers through every corner in real time, with short, clear audio and visual cues calculated from their speed, the circuit and the conditions. Every cue is validated by Coaching Director Mark White, the 2025 Armed Forces Race Challenge Champion and a Grade A licensed ARDS instructor.

RaceLineApp.ai was founded by Jonathan Ward, a track day driver, ARDS qualified and Motorsport UK National B licensed, with nearly 25 years of experience in digital technology. RaceLineApp.ai is already testing on track, and tests at scale with 50 drivers at Silverstone GP in spring 2027.

Brand assets

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Company
RaceLine Enterprises Ltd t/a RaceLineApp.ai
Registered office
London, UK
Founder and CEO
Jonathan Ward
Coaching Director
Mark White
Beta
Silverstone GP, Spring 2027
Contact
hello@racelineapp.ai

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