Investors

Investing in
RaceLineApp.ai

Thank you for your interest in RaceLineApp.ai. This page gives you a short introduction to the company and tells you where to find more information.

What we're building

Coaching in
the moment.

Existing tools predict lap times and capture everything that happens on track. None of them can tell you what to do in the moment - by the time you analyse it, the lap is already gone.

RaceLineApp.ai coaches track day drivers through every corner in real time. Drivers hear short, clear cues while they drive, in the words a coach would use from the passenger seat. Every cue is validated by our Coaching Director, Mark White.

The team

Who we are

Jonathan Ward

Jonathan Ward

Founder and CEO

Jonathan is a regular track day driver, ARDS qualified and a Motorsport UK National B licensed driver. He has nearly 25 years of experience in digital technology, and volunteers with Mission Motorsport. He started RaceLineApp.ai because nothing improved his own driving more than a professional coach next to him, and he wanted that on every track day.

Mark White

Mark White

Coaching Director

Mark is the 2025 Armed Forces Race Challenge Champion and a Grade A licensed ARDS instructor at Thruxton Motorsport Centre. He validates the entire coaching engine, cues included, and signs off every circuit. He is Head of Operations & Motorsport at Mission Motorsport and an Armed Forces veteran of the British Army.

Investment information

Where to find
more detail.

Information about investing in RaceLineApp.ai is held on SeedLegals, the platform we use to manage our investment round. Before you can see it, SeedLegals will ask you to confirm that you're eligible to receive it, for example as a high net worth or sophisticated investor.

Continue to SeedLegals

Questions

If you'd like to talk to us first, email Jonathan at hello@racelineapp.ai.

Nothing on this page is an offer or invitation to invest, or a recommendation to do so. RaceLine Enterprises Ltd, registered in England and Wales, Company No. 17248540. Registered office: 66 Paul Street, London EC2A 4NA.

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